The overall framework is that all new business models are derived from (or a combination of) the following three archetypes:

Dramatic re-definition of the target customer (e.g., Apple at the time of founding when it brought computers to individuals rather than companies)

Dramatic re-conceptualization of delivered customer value (e.g., meatless “meat”)

Dramatic re-engineering of the value chain (e.g., cloud kitchens)