Topic: The Entrepreneur's Power of Intent « Back to Speakers

Magatte's first company, Adina World Beverages, was founded in her home kitchen and was originally based on indigenous Senegalese beverage recipes using organic ingredients.

Magatte Wade, born in Senegal, educated in France and Germany, launched her entrepreneurial career in the San Francisco Bay area after working closely with Silicon Valley start-ups. She is fluent, and conducts business, in Wolof, French and English. Magatte’s first company, Adina World Beverages, was founded in her home kitchen and was originally based on indigenous Senegalese beverage recipes using organic ingredients.

The company has attracted talent from beverage industry leaders, including the founders of Odwalla and Sobe, and is now carried in major national retailers across the U.S., including Whole Foods Market, Wegmans, and trial roll-outs at Safeway and in the Pepsi distribution chain. As a consequence, Adina is the most widely distributed U.S. consumer brand founded by an African entrepreneur. Magatte is currently launching her second company, The Tiossano Tribe, producing luxury organic skin-care products based on indigenous Senegalese skin care recipes. She serves on the board of ASNAPP (Agribusiness in Sustainable Natural African Plant Products), the leading West African natural products industry organization.

She has also partnered with the First Lady of Senegal’s health and education NGO, Association Education Sante (AES) to promote organic Hibiscus in Senegal. She serves on the board of the SEED Academy (Sports for Education and Economic Development), a private school in Senegal that prepares Senegalese athletes to succeed academically and athletically on basketball scholarships in the NCAA and on the Advisory Board of Trilinc Global, a U.S.-based global impact investment fund. She also serves as a mentor for developing world entrepreneurs for the MIT Legatum Center for Entrepreneurship and Development.

Magatte Wade was named a Young Global Leader by the World Economic Forum at Davos for 2011 and Forbes named her one of the “20 Youngest Power Women of Africa”. Magatte was a featured panelist at the 2009 Global Competitiveness Forum in Riyadh, and has spoken at Columbia, Wharton, Dartmouth, MIT, Babson, the University of Chicago, and many other universities. She writes for The Huffington Post, Barron’s, and other publications. She is also a TED Global Africa Fellow.

Magatte Wade will be speaking at The Haven, Ikeja




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